Aperol
The history of Aperol is inextricably linked to the name of the Barbieri brothers, who invented it: it was 1919 and Silvio and Luigi Barbieri present it at the international fair in Padua. This is how the Barbieri brothers, given the success of Aperol, decide to invest in advertising campaigns: in this way the orange color becomes the distinctive feature of the product, to the point that the first slogans that invite you to drink begin to appear in all the bars Aperol. It was then in the 1930s that a campaign aimed at women was conceived, with a seamstress who, measuring the waistline of a woman, exclaimed: "Madam! Aperol keeps the line". But it was in the 1980s that a new season was inaugurated for Aperol thanks to the spread of the legendary Venetian aperitif, the Spritz Aperol: today it is the most iconic, peculiar and trendy orange-colored aperitif, also made famous by the great advertising slogans, from carousels to splendid modern advertisements, thanks to a particular artistic sensitivity of the Barbieri brothers. Light, fresh, drinkable but with an elaborate taste given by the union of herbs and roots of the highest quality. The original recipe has remained the same and secret to this day. Simply unique.